1UP Candy is a bold, flavor-forward candy brand built for the next generation of snackers. We specialize in high-impact sour and texture-driven innovations that deliver a louder, more immersive candy experience.

Our newest line, 1UP BLASTED Sour Belts, features thick-cut belts coated in crunchy candy pieces for an intense sour punch and layered texture unlike anything currently on shelf. We focus on flavor saturation, visual appeal, and social-first packaging designed to stand out both in-store and online.

1UP is built for velocity — engineered for strong shelf presence, impulse appeal, and digital amplification through creator-driven content and community activation. We are rapidly expanding across retail and e-commerce channels and actively seeking national and regional retail partners.

If you’re looking for differentiated sour innovation with built-in cultural relevance, 1UP is ready to BLAST the category.