Yamaha Guitar Group, Inc. (YGG) acquired the Ampeg brand in 2018—bringing it under the same roof as Yamaha basses/guitars/amplifiers and digital innovators Line 6. Honoring 70+ years of celebrated Ampeg history and the 50th anniversary of the amplifier that put Ampeg on the rock ‘n’ roll map, the first thing developed by YGG was the Heritage 50th Anniversary SVT, a product that quickly became one of the most requested amplifiers amongst touring artists and backline companies.

Moving forward while at the same time embracing its legacy, Ampeg introduced a completely redesigned series of Rocket Bass combo amplifiers in 2021. Besides sporting the company’s new Super Grit Technology circuit (dubbed SGT), these combos are considerably lighter than previous Rocket Bass amps.

Gazing into the future of bass amplification and anticipating the needs of bassists of all levels and styles, YGG and Ampeg continue to push analog and digital technologies to their limits—an effort that has already resulted in the SVT Suite bass amp and effects plugin.