>< arq was established in Milano, Italy in 2005 from the vision of a group of professionals of varies capabilities an united by the passion for the “Italian way of life”, creating a global project in which art and design shine together. They focus on Italian craftsmanship and design conveying the highly sought after understanding and further development of the fruit of their culture, blending them in an original fragrant and warm combination based on the know-how and expertise of professionals within the varied areas of luxury lifestyle. Attention to details, winding shapes and craft precision are guaranteed by a team of craftsmen who epitomize the history of Italian design. The architects of >< arq strongly believe that positive experiences lived through design innovative the way people see, feel and act the space. This is true to brand spaces where design alone is not enough. Every brand has a specific language and style, we as designer just have to listen, understand and communicate it, determining the most effective, engaging and appropriate methods of communicating a message or telling a story. >< arq integrate the disciplines of exhibition design, lighting, interior design and content development to develop an audience experience that interprets information, involving and engaging a user and influencing their understanding of a subject. Domain expertise: Exhibit design - Retail store concept and store planning realization worldwide.