The American Traffic Safety Services Foundation (ATSS Foundation) promotes roadway safety through charitable giving and public awareness programs. The Foundation’s National Work Zone Memorial honors more than 1,650 lives lost in work zones to help make fatalities “real” to policy makers and drivers, but these are just a fraction of all lives lost. The Memorial is available for hosting with the traveling tribute for in-person events or using the digital version for any event, to anyone interested in increasing roadway safety awareness. Additional programs offered include scholarships, a national teen driver safety course, activity books for children and more. The ATSS Foundation is the charitable arm of ATSSA.