From the time Fujifilm began making film in 1934, we’ve had some of the best color scientists in the world helping create film for cinema images. Eventually, we began making FUJINON broadcast TV lenses, becoming an established market leader. And when the opportunity to create cinema lenses arose, Fujifilm was on the cutting edge of digital cinema lens technology. Today, nearly a century of experience in image-making later, Fujifilm is one of the world’s leading manufacturers of television and motion picture lenses fujinon.com