Geomag invented and patented in 1998, was the first magnetic construction toy system.
Simple elements, such as powerful magnetic rods and metal spheres, are held together by a magical magnetic force allowing you to build amazing structures unleashing creativity and imagination as you create through play. We have had millions of people enjoying our products, over the years, and we have realised that magnetism is just one of the many invisible forces that bring the Geomag platforms to life. Creativity, intelligence, ingenuity, magnetism and even gravity are all natural intangible forces that can make the play activities with our products fun and educational.
VISION – THE SWISS TOYMAKER EMPOWERING ALL GENERATIONS
We want everyone who plays with our toys, regardless of their age, to feel the spark of creativity, to learn through this experience and to simply have fun.
As our toys aim at the healthy development of our children, we feel equally responsible for the future of the environment that we are living in, and so we make every effort to ensure we run a responsible and sustainable business.
MISSION – DESIGNING & PRODUCING SUSTAINABLE MAGNETIC TOYS THAT UNLEASH HIDDEN TALENTS
Our toys, made using recycled plastics, help develop and train the mind and imagination and are based on open play systems that provide an infinite number of inventive options to promote free building and stimulate creativity. A green toy is a double gift: it tells about the love for the environment of the person who chose it and teaches the importance of a sustainable lifestyle. Geomag construction sets have educated and moulded generations of architects, engineers, artists, inventors and visionaries. By playing with our Green Circle certified products, future generations will receive an extra push towards a circular economy, in whatever field they might professionally excel.