We started our business as a small green tea company in Japan in 1964. Since then, ITO EN has evolved into a global company developing and introducing innovative products to the market. In 1984, we pioneered the world’s first canned green tea. This became our top selling brand “Oi Ocha”, which today is distributed in some 40 countries and regions. We are dedicated to creating authentic products that deliver on our the five principles of Natural, Safe, Healthy, Well-designed, and Delicious.