We are ITOYS, an India based toy brand developed by Circle E Retail Pvt. Ltd. We design and manufacture toys that encourage imagination, creativity, and meaningful play, while meeting strict standards of safety and quality. Our work is backed by more than a decade of hands-on experience in toy manufacturing.

Our range spans multiple play themes, including imaginative role play, creative and learning-based play, active and outdoor play, sensory development, and everyday pretend scenarios. Every toy is designed with close attention to how children actually play, focusing on engagement, durability, and age appropriateness.

We operate through an integrated manufacturing setup with capabilities in roto moulding, injection moulding, blow moulding, wooden toy production, textile fabrication, and electronic assembly. All our products are supported by in-house testing and quality control systems aligned with BIS, EN71, and ASTM standards.

We work closely with retailers, distributors, and private label partners who value reliable manufacturing, clear communication, and consistent execution. Our approach focuses on long-term partnerships, realistic timelines, and thoughtful design at every stage.

At the New York Toy Fair, we look forward to connecting with partners interested in building engaging toy ranges supported by strong manufacturing expertise and responsible production.