It’s Fresh is focused on sustainable post-harvest solutions that protect the condition of fresh produce in both storage and transit without impacting the eating experience. Its RYPEN Technology is a globally-patented means for capturing ethylene without the need for chemical oxidation/reactions, or the blocking of the produce’s ethylene receptors. As a result, produce protected by RYPEN arrives in better condition, with less waste and tasting better. Better for growers, better for consumers and better for the planet.