Meet JOEY, a category-changing, next generation nicotine pouch that delivers flavor innovation and a perfectly-balanced result adult users can count on. With round nicotine “beads” designed to achieve unmatched consumer satisfaction, it’s the first nicotine pouch engineered with flavorbeads technology for a quick kick of nicotine and a long-lasting flavor experience. With 108 SKUs in 3mg, 6mg and 9mg strengths, JOEY is redefining what functionally, flavor and form mean in the category.