Joolies is changing up the date-ing game one date at a time–now with even more to love. Known for premium-quality, California-grown dates and delicious date snacks like Date Pops, Joolies makes better-for-you snacking feel like love at first bite.

In 2025, Joolies is introducing Deglet Noor dates for the first time, alongside their organic and conventional Medjool options. Grown under the golden California sun, these hand-picked dates are certified organic, glyphosate-free, and packaged sustainably for a better planet. Each naturally sweet bite is packed with antioxidants, fiber, magnesium, and potassium, offering caramel-like taste with zero added sugar or preservatives. Whether you’re looking for a natural energy boost or a versatile snack that’s as good for you as it is delicious, Joolies delivers sun-ripened perfection hand-picked with love.

Beyond the deliciousness, Joolies iconic, vibrant mint packaging pops on store shelves, catching eyes and stopping carts. By reimagining dates for millennials, gen-z, and younger generations, Joolies is disrupting the category and attracting new customers who might have never reached for dates before. With playful branding and marketing that resonates with younger consumers, Joolies creates a more engaging and memorable experience–one that makes better-for-you snacking feel fresh, fun, and downright craveable. They’re so irresistible, they’re guaranteed to lead to a second date!