Kahoona
Kahoona helps online brands segment and activate their Anonymous Site visitors. By using AI and processing “Digital Body Language” signals (i.e. how fast someone scrolls on a PDP, how fast they pinch the screen,…
Overview
Kahoona helps online brands segment and activate their Anonymous Site visitors.
By using AI and processing “Digital Body Language” signals (i.e. how fast someone scrolls on a PDP, how fast they pinch the screen, swiping patterns, etc), Kahoona segments users based on intent and unique shopper type (Bargain Hunters, New Product Enthusiasts, Impulsive Buyers, Gifters, Loyalty Seekers, etc) – before they sign in or purchase.
These Predictive Segments plug directly into your existing CRO and Marketing stack – A/B testing tools, personalization platforms, ESPs, analytics setups, marketing and advertising platforms and more – helping your team deliver better experiences, sharper audience targeting and more measurable lifts in CVR, AOV, ROAS and revenue.
