Kawaii means cute in Japanese and we put “kawaii” in everything we do! Founded in 2017 and rapidly growing since, we now offer our cute toys across the globe to select fine retailers.

Why We’re Unique
At our company, we live by the “quality first” philosophy, which drives us to produce the most adorable and superior compounds & toys for our esteemed customers. We meticulously scrutinize every step of the process, from ideation to production, to ensure that our products surpass the competition. We spare no effort or expense in delivering the most captivating and delightful creations possible!

Founded in 2017
What began as a fun hobby in a home kitchen has since grown into a flourishing company, widely recognized for their unique spin on toys that exude an irresistible “kawaii” charm. With a talented and dedicated team leading the way, we have ambitious plans to expand into new and exciting avenues of the toy industry.

Made in the USA
At our company, we take immense pride in being a USA-based toy manufacturer, with our premium compounds crafted with care & precision in Henderson, NV.

Woman Owned
We take pride in being a woman-owned toy company that specializes in creating toys with an adorable “kawaii” aesthetic. Our founder, a devoted mother of three, is the driving force behind our company’s commitment to excellence, innovation and creativity that drives us forward each day.

Our Company Mission
We aren’t just making toys, we are building a community! You may know us because of our popular social media presence and our signature Slime toys, but we are much more than that. Our ultimate goal is to foster a lifelong connection with our customers. .

As our community grows, we are inspired everyday to continue to create the irresistibly cute toys that we do. Our promise to you is that we won’t stop being passionate about our toys!