Magnifi is an AI-powered video platform that powers the creation, distribution, and monetization of content across the sports, news, and media industry. Its award-winning technology helps content owners and rights-holders capture audience attention with real-time highlights and short-form videos. 

In simple terms: you connect your live or scheduled video feed, and Magnifi automatically turns key moments into ready-to-publish clips and highlights for social, OTT, and broadcast.

Built for broadcasters, leagues, federations, and media houses, Magnifi’s machine-learning engine automatically detects pivotal moments in any live or recorded feed, tags them with rich metadata, and generates platform-ready clips in multiple aspect ratios. Cloud-based editing, archival content, dynamic branding, multilingual captions, and geo-gated publishing are all handled inside one intuitive dashboard, so lean teams can scale output without escalating costs or headcount. 

Security and flexibility are baked in: Magnifi is cloud-agnostic, keeps data under client control, and integrates smoothly with existing broadcast and OTT workflows. From personalised storytelling to new monetisation pathways, Magnifi turns video workflows into growth engines.