YuMe Toys and Maxx Marketing are part of a global, fully integrated consumer products organization specializing in licensed toys, collectibles, and fan-forward retail experiences. Together, the companies deliver end-to-end capabilities across licensing, product design and development, merchandise planning, and global distribution, serving partners and retailers in more than 120 countries.

Founded in 1997, Maxx Marketing operates with six strategically located offices worldwide, providing the infrastructure, scale, and operational expertise behind some of today’s most successful licensed premiums. The company is led by hands-on operators with deep roots in toys and consumer products, driven by a passion for quality, creativity, and delivering joy to fans and families around the world.

YuMe Toys is the organization’s design-led brand, dedicated to creating and distributing original toys and collectibles inspired by the world’s most iconic pop culture franchises. From premium plush and innovative surprise capsules to collectible accessories and character figures, YuMe crafts immersive consumer and retail-tainment experiences that spark imagination, encourage fandom interaction, and resonate with both devoted fans and casual collectors.

A trusted partner to leading entertainment brands, YuMe Toys works across major franchises including Disney, Marvel, Star Wars, Hello Kitty and Friends, Anime favorites, gaming, and more. Multi-awarded for standout design and product quality, YuMe continues to push creative boundaries while delivering compelling, retail-ready solutions for today’s global marketplace.