IN EVERY WAY. THIS IS PROMOTIONAL SCENOGRAPHY. YOU NOT ONLY SEE AND LISTEN, HOW YOU PLAY, SMELL AND EAT. ALL TOGETHER OR APART. NO OTHER MARKETING/COMMUNICATION TOOL ENABLES EXPERIENCES IN THE BODY TO MELEE SO DIFFERENTIATED AND INTENSE FOR ACTIVATION, MAINTENANCE AND REINSERTION OF ANY AND ALL PRODUCT / BRAND / PROJECT WITH SUCH INTIMACY AND FACILITATION TO RECALL.