MRCOOL is an HVAC company specializing in innovative, energy-efficient heating and cooling systems, most notably its line of DIY Ductless Mini Split systems designed for easy homeowner installation. The business model is centered on making HVAC more accessible and affordable through products like its pre-charged mini-splits, but it also supports a network of dealers and franchise owners. In addition to its DIY products, MRCOOL also sells more traditional and advanced systems, including packaged units and