The North American Olive Oil Association (NAOOA) represents over 60 companies who produce, import, market and distribute olive oil, collectively accounting for about two-thirds of all olive oil sold in the U.S. The NAOOA’s mission is to educate consumers in order to increase consumption in the U.S., and one way it does that is through seal programs like those that will be the focus of NAOOA’s booth: NAOOA Certified seal, the Extra Virgin Alliance seal and the work-in-progress Foodservice & Bulk seal.