Orange Amps is a pioneering British audio brand renowned for its bold innovation, unmistakable design and uncompromising commitment to quality. Founded in London in 1968, Orange has spent nearly six decades shaping the sound of modern music, earning a global reputation for delivering powerful, character-rich audio solutions trusted by musicians and listeners alike.
Best known for its iconic guitar and bass amplifiers, Orange combines classic analogue warmth with forward-thinking engineering to create products that perform flawlessly on stage, in the studio and beyond. Each amplifier is built with meticulous attention to detail, reflecting the brand’s dedication to durability, reliability and sonic excellence. This distinctive approach has defined the celebrated “British Tone” — a sound that is instantly recognisable, harmonically rich and endlessly inspiring.
Beyond professional amplification, Orange has expanded its expertise into a diverse range of original and inventive consumer audio products. From headphones and portable speakers to turntables and hi-fi systems, Orange brings the same philosophy of craftsmanship, innovation and bold aesthetic to playback as it does to performance. Every product is designed to deliver engaging, high-quality sound while standing apart visually in a crowded market.
Orange’s sonic legacy is underscored by an extraordinary roster of artists who have built their tone using Orange gear across generations and genres. Legends such as Jimmy Page, Stevie Wonder, James Brown, Fleetwood Mac, Oasis, Madonna, Jim Root and Geddy Lee have all trusted Orange to deliver their sound on some of the world’s biggest stages and most influential recordings. This enduring artist endorsement speaks not only to Orange’s heritage, but to its continued relevance in a constantly evolving audio landscape.
Today, Orange Amps remains proudly British and fiercely independent, blending heritage with innovation to push the boundaries of audio design. Whether amplifying live performance or enhancing everyday listening, Orange continues to create products that inspire creativity, celebrate individuality and deliver sound with unmistakable character.

Head to the Orange Booth – 5210, Hall D for your chance to win a Rockerverb 50 MKIII at NAMM 2026.