Pixop is a Danish technology company focused on real-time AI video conversion for broadcast media. Pixop enables broadcasters, media platforms, and technology partners to convert live video streams to higher quality formats in real time – delivering UHD, HDR, and improved perceptual quality without changes to existing production workflows or infrastructure. Our lightweight, cloud-agnostic software integrates seamlessly into live broadcast pipelines and operates at broadcast scale with low latency. The same AI-driven conversion technology is used for file-based video conversion, enabling archive and VOD content to be upgraded to modern broadcast standards.