At Rotary, being Raised in Madison is serious business. It’s not just a slogan, it’s a mindset. It means your equipment was built with pride and intention – the same way we’ve been doing it for over 100 years. It means that it was built by second, even third generation craftsmen who have honed their skills through decades of hard work. It means it was built by a company that employs hundreds of American workers right here in “Midwest, USA”.