Smith Brands is a U.S.-based toy, game, and novelty company focused on one clear goal: creating products that deliver big reactions, shared laughter, and memorable moments. With a growing reputation for highly giftable, instantly understood items, Smith Brands designs retail-ready products that perform across toy, gift, novelty, and impulse purchase environments—built for quick shopper comprehension, strong turnover, and repeat demand.

At Toy Fair New York (Booth 6909), Smith Brands will be showcasing its expanding lineup and inviting buyers, media, and partners to experience a major new product debut the team is especially excited to unveil in person. The brand’s approach blends timeless humor and classic play patterns with modern merchandising sensibilities—resulting in products that are easy to place, easy to explain, and hard to resist.

A core pillar of the portfolio is the Laughing Smith® collection: an assortment of high-velocity prank and gag items designed to drive impulse conversion and repeat traffic. The lineup includes crowd-pleasing favorites such as prank golf balls, fake lottery tickets, novelty toilet paper, and other “grab-and-go” items that fit naturally at checkout, on endcaps, in seasonal displays, and in novelty sections. Laughing Smith® products are built around simple concepts that customers immediately “get,” making them strong candidates for retailers looking to refresh impulse sets with proven, reaction-driven merchandise.

One of the brand’s most recognized products is WET FARTS®, a viral prank favorite that has generated 200+ million social media views across brand content and fan sharing. After years of sustained direct-to-consumer demand, Smith Brands is expanding WET FARTS® and the broader Laughing Smith® assortment into wholesale, giving retailers access to items backed by strong awareness and an engaged audience that actively seeks them out. For retail partners, this means the opportunity to stock products that already have momentum—supported by consistent online visibility and a loyal customer base that buys for the laugh and comes back for more.

Smith Brands welcomes retailer and media meetings at Booth 6909 and looks forward to connecting with partners seeking high-conversion impulse items and big-reaction products that keep customers smiling—and coming back.