Starting with a flagship in NYC in 2010, they quickly expanded to Los Angeles in 2014, opening on West 3rd Street. Today, they wholesale to over 3,000 locations and are launching nationwide in 1,600 Target doors in the winter of 2025.

They also retail to World Market, Wegmans and The Paper Store and hundreds of other specialty retailers across the country offering bespoke, hand-curated prepackaged pouches combining the thrill of discovery with grab-and-go convenience, so every bag feels like a mix consumers picked for themselves.