This unique initiative combines the rich heritage of Italian and French wines with the vibrant essence of fresh kiwis from Greece and introduces the United States and Canada these exquisite treasures, reminiscent of European beauty and grace.
At the heart of ‘The Charming Taste of Europe’ campaign, co-financed by the European Union, is the mission to raise awareness of the exceptional merits and quality standards of some European wines and fresh kiwis. Embracing the ‘Enjoy! It’s from Europe’ slogan, our aim is to celebrate and enhance these fine products.
Promoted by the Consorzio tutela vini D’Abruzzo, in collaboration with the Union des vins doux de Bordeaux and the Association of agricultural cooperatives of Imathia, this initiative promises to fascinate operators, media and consumers.