Upbounders® creates thoughtfully designed, screen-free toys that celebrate children and their everyday world. Founded in 2018 by a mom seeking high-quality toys that reflected her son and his diverse group of friends, Upbounders® designs puzzles, games, and activity sets rooted in familiar experiences—from neighborhood play to everyday adventures.

The brand is known for inclusive storytelling, beautiful illustration, and a warm, modern approach to early childhood that feels joyful, reassuring, and timeless. Upbounders® toys invite children to see themselves, their communities, and their possibilities through imaginative play—without heaviness or agenda. All products are made with high-quality, sustainable materials and are sold nationwide through specialty retailers, museum shops, and select national accounts. In 2026, Upbounders® expands its portfolio through a licensed partnership with Fred Rogers Productions, introducing bilingual, screen-free toys inspired by Alma’s Way™.

Bound upward through play!™️