Headquartered in New Brunswick, NJ, the art-meets-toy business began with co-founders Dan and Albert Hakim in the college town of Rutgers University. Centrally located between clients and the showrooms of New York City, the company burst on the scene in 2015 with about 100 quirky designs from frosted donuts to animal prints on funky slap-on wrist watches This an affordable way to decorate a child’s wrist grew to a global distribution network of watches, hairbrushes, speakers and toys that can be found from Hallmark and Learning Express to Nordstrom, and thousands of neighborhood toy & gift stores like Geppetto’s in California.