Providing a fun, fresh take on soft pretzels, our mouth-watering soft pretzels are hand-rolled, baked fresh, and served hot from the oven in over 400 bakeries. Wetzel’s Pretzels continues to cultivate fanatics around the world, and are even seen on TV and in the hands of celebrities due to its SoCal vibes and “gram-worthy” snacks. We’re ideal for investors looking for a simple business that is easy to start, easy to run, easy to scale and proven profitable.