World Sauna Group provides the world’s most innovative and satisfying bathing experiences to showrooms and communities across the United States and Canada.

By partnering with the most respected sauna, Infrared, immersion therapy, and steam bathing manufacturers, World Sauna Group is driving advancements in Experiential Bathing.

​For over 55-years, our designers, engineers, artisans, and educators have formed strategic partnerships which have inspired products that offer true European and Nordic craftsmanship and traditions.

Showrooms create an engaging environment that allows people to discover and explore their ideal thermal bathing experience. World Sauna Group showrooms unite quality products with passionate people to transform the consumer’s retail experience in North America.