Aurora®, founded in 1981, is a revered leader in plushies, toys, and high-quality gift products, serving babies, children, and adults globally. Whether you seek products from Aurora® Plush, ebba, or Aurora® Toys, we’re renowned for our innovative, eco-friendly approach with over 40 years of expertise. We specialize in creating durable, aesthetically pleasing plushies and toys that go beyond play, fostering imagination and adventure. Aurora® stands at the forefront of bringing joy, nurturing dreams, and making playtime a unique, enjoyable experience. Aurora® is known in the industry for its incredibly high-quality products, range of diverse offerings, and competitive pricing. In addition, Aurora® owns its manufacturing facilities and prides itself on our expansive distribution resources and in-house research and development teams. Each product is developed, designed, manufactured, tested, sold, and customer-serviced under one company.