Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers including major national accounts, department stores and high-end toy and gift stores. Aurora is known in the industry for its incredibly high-quality, fun and attractive products. In growing efforts to manufacture sustainable products, Aurora World saves over 700 million plastic bottles a year. In addition, Aurora owns its manufacturing facilities and prides itself on its expansive distribution, in-house research and product development initiatives.